Marketing
Entertainment That Extends To Everyone
Overview
The most valuable currency in today's entertainment industry is the audience's time, and they know exactly how they want to spend it. It’s no longer enough to just spark interest in a film. To truly capture their attention, we must offer a compelling reason to choose our films. At SEA LORD ENTERTAINMENT, we recognize and appreciate this shift in audience behavior. As part of the marketing team, we are always at the forefront of content marketing, ensuring that every film and talent is uniquely positioned.
Our team excels at delivering a complete marketing mix—from product positioning to innovative marketing strategies. Each film is approached individually, targeting its specific target audience to maximize reach. Our diverse team, with expertise in marketing, creative, media, technology, and analytics, works towards one goal: keeping the audience at the heart of everything we do.
SELLING THE EXPERIENCE
The entertainment industry is extremely competitive, with social media influencers, streaming services, podcasts, and online content all vying for user engagement.
Today, audiences seek immersive experiences that fully captivate their attention. Creating a sense of urgency through event marketing, like promoting a live finale or exclusive content, can significantly boost engagement.
This is why content marketing strategies that position content as an "event" are highly effective at increasing views, listens, and other forms of interaction. Wherever possible, incorporating the audience into the experience is worth the effort for higher engagement.
Video Marketing - A Key Priority
We use video marketing as part of our content marketing strategies since it generates 12x more shares than photos or text.
As we work on a podcast, we’re ensuring that video is utilized on social media to boost user engagement. Our goal is to keep our social media and website content engaging and relevant to the entertainment industry.
Promote Transparency & Ethical Practices
Businesses that are open, real, and make ethical decisions on a regular basis can quickly gain favor with viewers. While providing amazing content is always the priority, being recognized as a great team to work with enhances public perception.
Trust is more vital than ever for publications in the media sector, especially in these turbulent times when false news spreads rapidly on social media, making it challenging for consumers to distinguish between facts and rumors.
By focusing on transparency and ethical principles, such as careful content sourcing and outlining our fact-checking policies, we work toward trust building with our audience. We concentrate on presenting the information that your audience is most interested in.
Audience Engagement
An excellent overseas sales agency will help the distribution of an independent film outside of its home country. A foreign sales agent will brand the movie for international markets, areas, and all media (including theaters, home video, VOD, cable, TV, and other ancillary media).
An international sales representative searches for distribution agreements for movies that are in pre-production or development in specific regions, usually with the appropriate script and attachment package. To enhance trust building, the sales agency will present the screenplay to distribution partners with a strong script, a director, a bankable cast, and a marketable genre, along with preliminary market materials or a film of scenes.
WHY CHOOSE US?
- Better fan Engagement
- Deeper Market Segmentation
- Demographics Retargeting
- Identifying target audience
- Fix the goals and objectives.
- Develop a customized strategy
- Prepare content, graphics, and videos.
- Execute the plan in coordination with client’s brand manager.
- Key performance reporting.
What you get
- Relevant content
- A self-serving option for customers
- Upcoming exclusive programs
- Tailored marketing campaigns