Marketing

Entertainment That Extends To Everyone

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Overview

In our business today, the most valuable currency the audience has is their time and they are very sure how they want to trade it. Also it is no longer just enough to create buzz about the movie. To compete for their attention we need to provide a compelling reason for them to go to the theatres and experience our movies.

 As SEA LORD ENTERTAINMENT marketing team, we respect and recognise this audience behaviour and have always strived being at the forefront of content marketing. Every film and talent is different than the other. Positioning and marketing each one to its relevant audience is one of the most challenging tasks that the team relishes and takes pride in globally. Armed with various marketing and business tools, the team develops and deploys full marketing mix that includes product positioning, communication, innovation and channel-specific propositions.

SEA LORD’S marketing team is an eclectic bunch. A collective of people from marketing, creative, media, business, tech, analytics and finance background. All together working towards a common goal. Keeping the audience at the centre.

SELLING THE EXPERIENCE

When it comes to the entertainment industry, in particular, competition is fierce.We are competing with a user’s attention with other television channels, YouTube influencers, social media content, online binging programs, podcasts, and so much more.

Users are increasingly wanting a relatively immersive experience, which is essentially content that really sucks them in.

Anything that feels like an “event” even while you’re watching or listening from home has a higher chance of increasing views, listens, or other types of engagement. This is why you often see ads using phrases like “Experience the live finale on Sunday” or “This most dramatic experience in Bachelor history.”

Whenever there’s an option to involve the audience in the experience, it’s worth doing.

Video Marketing - a Key Priority

We use video marketing as a social video generates 12x more shares than images or texts do combined.

We work on creating a podcast, make sure that we’re using video on social media to keep the audience interested.

We want to keep our content on social media and even our website diverse.

Promote Transparency & Ethical Practices

Businesses that are transparent, authentic, and that regularly make ethical decisions are going to gain favor with audiences quickly.

While the content we’re creating always be the primary focus and will matter most, being known as a great team to work for can go a long way with public perception.

For publications in the media industry, trust is more important than ever before, especially when we’re living in such contentious times where false news is floating around on social media constantly and people struggle to differentiate between truth, rumors, and flat-out lies. Focusing on transparency and ethical practices– including carefully sourcing our articles and detailing fact-checking policies.

This can go a long way in establishing trust. We focus on sharing the news that your audience will most want to see.

Audience Engagement:

To reach the widest audience, take advantage of the "social" aspect of social media.

We make sure to interact with our viewers!

We Don't merely post content for them to consume, but invite them to comment on it or share insights of their own.

If someone asks a question in our comments section, we answer it quickly and thoroughly.

We host a contest or call on our audience to create a piece of their own inspired by our project. Make sure that whatever the winner receives is in-line with the spirit of your programming, and use their creativity to fuel engagement among our community.

WHY CHOOSE US:

What you get

Interested in Working Together

SEA LORD ENTERTAINMENT PRESENTSMR & MISS CULTURAL INDIAN ICON 2K21

Price Money Upto 10 LAC