There has been a paradigm shift in the fashion and modelling domains over the last three decades. The transition from the exclusivity of the 90s to the technological inclusivity happening today closely shadows the general change in social mindsets. Sea Lord Entertainment, being one of the first organisations to be established in 2012, has adapted and advanced with these changing scenario trends to see to it that the new face of modelling is one with diversity, inclusiveness, and at ease with technology.
The 90s: The Supermodel Era
The 90s was the height of the supermodel era, with Naomi Campbell and Cindy Crawford ruling the runways. It was more focused on a narrowly defined beauty—usually tall, thin, and overwhelmingly Caucasian. Even though Sea Lord Entertainment did not exist in the 90s, the inheritance of this period continues to influence our core principles in an attempt to create a more inclusive approach upon entering the industry.
Early 2000s: Expanding Beauty Ideals
The movement toward diversity was slow in the early 2000s. Tentatively, fashion started to adopt models of different ethnic backgrounds and so slowly began the dismantling of rigid beauty norms which had stood for decades. This is one of the backdrops against which Sea Lord Entertainment was born in 2012. Our mission from inception was clear: Accelerate this change and push for broader inclusivity in the modelling world.
2010s: A Decade of Inclusivity and Digital Expansion
The 2010s truly represented a huge shift in the models’ industry, through the invention of social media. This was the decade that really democratised an industry; models could now make direct connections to their audiences. Sea Lord Entertainment embraced these changes, using platforms like Instagram and Twitter to promote our diverse talents and support movements like body positivity and inclusivity. Our agency was actively involved in campaigns that exposed models in all sizes and promoted a much healthier and realistic beauty standard.
2020s: Technological Innovations and Sustainability
And the 2020s brought with them the integration of technology and the feeling for sustainability into the industry more than ever. Sea Lord Entertainment has always been in the thick of it, such as incorporating advanced technologies like CGI and virtual reality, which have changed casting and modelling processes altogether. If anything, the pandemic has forced the world into this new way of interaction, but we are not surprised, having already adopted remote photo shoots and digital showrooms in a bid to reduce our global footprint while staying globally accessible.
Conclusion
From passively observing the evolution of modelling standards to leading from the front in furthering that change, Sea Lord Entertainment has never let slip from the very helm in defining the modelling industry as we know it today. We go on supporting technological advancements and advocating for diversity with the assurance to redefine beauty standards by reflecting the real world in everything we do.
Stay connected for more fresh updates of the same from Sea Lord Entertainment, as we keep rediscovering and taking entertainment to new horizons.